Rewriting Marketing

Rewriting Marketing

A marketing newsletter designed for scientists and founders who need their science to attract investors, partners and customers.

Every single word on your homepage is crucial

Oct 1, 2026

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1 min read

Every single word on your homepage is crucial

You are not a corporation. Empty PR claims will do nothing for you.

Alejandra Carreira
Alejandra Carreira
Use numbers, not claims

Sep 17, 2026

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1 min read

Use numbers, not claims

"Good" means nothing to a scientist. Be specific and anchor each claim to a number. If possible, add a comparison.

Alejandra Carreira
Alejandra Carreira
No one cares about your business

Sep 3, 2026

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1 min read

No one cares about your business

Especially in life science. If you keep trying to feed your prospects with your problems, you are going to lose them.

Alejandra Carreira
Alejandra Carreira
You cannot delegate what you do not understand

Aug 27, 2026

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1 min read

You cannot delegate what you do not understand

Why you need the basics of marketing even as a founder or a scientist

Alejandra Carreira
Alejandra Carreira